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Preparations for Beijing 2008

Preparing for the Olympics, the Chinese are instituting measures to stamp out poorly translated signs, public spitting, stray dogs, and littering as well as poor queueing behavior.
One campaign for "civilized behavior" kicks off Sunday in the Wangfujing shopping area, located just east of Tiananmen Square. This will be the first "Queuing Day," which will take place on the 11th of each month.

The 11th was picked because the two numbers 1-1 resemble two people lining up.

China Says No Spitting, Littering or Cutting in Lines at Olympic Games
Beijing bids to stamp out Chinglish